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Case Study in Management &
Employee Training
The U.S. managers of one of the world's largest and
fastest growing pharmaceuticals expressed concern
for what they saw as conflict and friction among many
employees at all levels of the organization. The multinational
company had recently acquired two pharmaceutical companies
in the U.S., resulting in an employee composition
that ranged from some who worked 20 years in one company
becoming newcomers in the newlycreated company
to new hires without prior experience with any of
the companies.
After conducting a series of focus groups and indepth
interviews with a cross section of employees, Roy
Brown & Associates made several recommendations. Among
them were the design, development and implementation
of a series of Change Management Training workshops
for managers and Team Building Training for employees.
Designed specifically for the company, the curricula
for both training efforts concentrated on the value
and contribution each employee brought to the new
organization and how each employee increased the opportunities
for success.
Case Study in Workforce Diversity
Training
A large center located in a vast government agency,
this Roy Brown & Associates client has an increasingly
culturally diverse customer base. As well, some of
the employees of the center recognized a need to discuss
their own differences including leadership and working
styles. Roy Brown & Associates coached managers through
an internal research and analysis process to determine
the organizations training needs. Working together,
they created a diversity learning experience program
and customer service training for all employees.
Case Study Two in Workforce Diversity
Training
A Washington, DC metropolitan area based research
firm is growing quickly with an impressive listing
of federal government clients. As its number of government
contracts continues to grow, so does the need to expand
its number of employees. The firm wanted to be sure
it was recruiting and retaining a talented and diverse
workforce. Roy Brown & Associates was engaged to conduct
an analysis and make recommendations to the firm.
After extensive research and planning sessions with
senior management, it was clear that there were existing
issues regarding diversity and respect in the work
place, so the work had to begin there.
Roy Brown & Associates created a curriculum for diversity
training for existing employees and an onboarding
curriculum for new hires. Development of an internal
diversity council whose role is to keep management
aware of employee concerns regarding a respectful
workplace and to make recommendations about how to
resolve them was a crucial step. The council,
comprised of employees from all levels of the organization,
is convened monthly and is facilitated by a Roy Brown
& Associates consultant.
Case Study Three in Workforce Diversity
Training
A large multinational oil company was faced with the challenge of getting its most senior level management team to work collaboratively. This team was responsible for all the company’s oil production in a country outside the United States. The team was divided into two groups and each group was accusing the other of being racist.
We divided the large group into two smaller groups based on racial makeup and assigned a consultant that fit the profile of each group to work each smaller group. The purpose was to find out what perceptions and assumptions the groups were making about each other that was preventing them from being able to work effectively as a team.
The process we used was to ask each team to respond to a series of questions and to chart their answers on easels. The questions were all in the context of their day to day work experience.
The questions were:
- As a member of your group what are your advantages and what are your disadvantages?
- What are some of the challenges you face in trying to work with the other group?
- What do you think are the other group’s advantages?
- What do you wish the other group would not say about your group?
When this part of the process was completed we allowed each group to view the information without comment and dismissed for the day. The next morning we facilitated an open discussion. The groups were surprised that some perceptions and assumptions appeared on both lists and this allowed the groups to develop operational team norms and behaviors that allowed the team to move forward and become a successful management team. Operating successfully certainly did not happen instantaneously. The team began each meeting with a mission statement that helped guide their work and helped them to see the connection between their ability to manage together and the company bottom line. And every member of the management team participated in week-long “valuing differences” sessions.
Case Study in Executive &
Employee Coaching & Counseling
A small Washington, DC-based research firm hired a
new executive vice president to assume the responsibility
of managing the company, its current client relations
and a staff of researchers, project managers and writers.
Aside from a personnel manual delineating the basic
policies of the company - essentially legalese, the
company offered little assistance for a new executive.
But the company is led by an intuitive CEO who knew
the new EVP needed help to succeed. Roy Brown & Associates
was retained to assist the EVP.
After careful assessment of the company's organizational
structure and in-depth interviews with the existing
staff, Roy Brown & Associates recommended several
steps for the company and its new EVP. One-on-one
coaching of the VP included assessing the EVP's management
style and that of the staff of the company to discover
where management differences may become barriers.
Specific goals for the EVP were described in a written
plan for success, including strategies for coaching
employees. As well, the EVP and Roy Brown & Associates
set goals for establishing a performance management
program; a realistic organizational structure and
the appropriate documentation for position descriptions
and salary ranges.
Case Study in Reengineering Business
Processes & Structures
A bestselling author and motivational speaker is also
president and CEO of a company that manufactures and
distributes products that emanate from the author's
books and speeches. As well, the author is considering
buying a production company that would create television
programming, also related to the books and speeches.
At a glance, the existing structure of the company
and the consideration of a production company all
made sense. There was one major problem: the company
was hemorrhaging capital despite the major infusions
of cash provided by the author.
Roy Brown & Associates was retained by the CEO of
this multimillion dollar corporation to ascertain
the problems and to correct them. Following several
weeks of desk audits, employee interviews, and assessment
of the company's overall output, we made a few recommendations.
Among them was the elimination of several positions
that resulted in duplicative efforts and combining
them into several other positions. Many of the processes
for dissemination of materials and products were streamlined,
resulting in better time management and a decrease
in the time it took to get products to customers.
We recommended the CEO provide executive counseling
for managers whose positions became more crucial to
productivity and outplacement and career counseling
to employees whose positions changed or were eliminated.
Case Study in Conference &
Meeting Planning
When a local university wanted to launch a new Institute
directed to a specific audience, it found it could
not use the services of its own events planning department.
Roy Brown & Associates was engaged to plan this fiveday
seminar for 50 participants. The firm provided a full-range
of services, including solicitation of keynote speakers
for the opening dinner and closing luncheon. After
consulting with the Institute's director on the actual
content and logistical concerns for accommodating
the seminar, we began by presenting a complete agenda
of needs and logistics. The timeline we prepared made
the client aware of every task to be accomplished,
the deadline and time frame for each and the Roy Brown
& Associates consultant responsible for each.
Roy Brown & Associates negotiated and managed all
vendors including audio visual needs of presenters,
photographers, audio transcriptions, caterers and
menus for two meals and two snacks each day of the
event, signage, and collateral materials. Each participant
received a binder with updated programs, presentations,
resource materials, and seminar readings.
The meeting was a success, receiving rave reviews
from participants and presenters. Roy Brown & Associates
will manage the 2004 meeting.
Case Study in Employee Assistance
Program Support
A large mental health firm located in the North Carolina
area received a contract to provide child and family
therapy to county Medicaid beneficiaries. The volume
of work proved to be too great for the company to
handle with the number of employees onboard. Roy Brown
& Associates was retained as a subcontractor to conduct
the intake and assessments for the Medicaid families
and to monitor case work files.
Roy Brown & Associates consultants scheduled and
interviewed more than 100 clients and provided assessments
to the mental health firm's therapists. While the
mental health firm conducted patient treatment, the
treatment files were reviewed monthly by our licensed
clinical therapists. In the end, the mental health
firm was more productive and the county Medicaid clients
received the best possible care and customer service.

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